Paid Search (PPC)
Known as Pay Per Click (PPC) it is the starting point for most digital advertising campaigns. Paid Search is an effective and proven way to guide relevant visitors to your site.
Target people actively
searching for your products & services
Paid search offers a unique and compelling advertising opportunity – reach people who are actively searching for a particular product or service and only pay if they like your ad and click through to your website.
How it works
You determine when your ads show by targeting a series of keywords. Only people whose search is matched to one of your keywords will see your ad. You can further refine your targeting with the following parameters:
- Location (specific towns/cities, radius from a location, nationwide or international)
- Language
- Demographics (Age & Gender)
- Time (Day of Week, Hour of Day)
- Audience Group, e.g. Return visitors
Google Shopping ads can be targeted using similar methods, but instead of keywords Google & Bing uses each product’s title and description to determine when the ad will show.
You determine the wording in your adverts. Show a relevant ad to every person who searches for your products or services.
- Clear Call to Action
- Dynamic Keyword Insertion
- Your USPs (callouts)
- Phone Number (optional)
- Your Address (optional)
- Price Promotions & Deals
You decide how much to bid for a click. This helps determine where your ad is displayed. For larger advertisers allow Google to optimise your bids based on a number of bidding strategies.
Our Paid Search Services
Peak Demand is an experienced UK paid search consultancy. We have been a Google Certified Partner since 2011. We focus on ensuring you achieve the maximum return on your ad spend.
Audit
For existing advertisers, we offer a comprehensive Google Ads (formerly Google AdWords) / Bing Ads account review and findings report with a recommended action plan.
Audit
Do you know how your existing Google Ads (AdWords) account is performing; which search terms your ads are appearing for; the demographics of the people clicking on your ads; or what happens to people after they’ve landed on your site? Our Paid Search Audit will provide the answers and list recommendations.
Contact usTrial
A short, tightly focused introduction to paid search advertising. We build and manage a small, low budget Google Ads campaign for a product or service you select and demonstrate results within a 3-month timeframe.
Trial
This is a great low-cost way to begin Google Ads & Bing advertising. We work with you to identify your key terms and ad messaging – then build & run a simple campaign, testing bids and reviewing search terms throughout the trial. We can often apply an advertising coupon to help with fees.
Contact usCreate
For new advertisers, we plan and build new Google Ads and Bing Ads campaigns to most effectively reach your target customers within your monthly advertising budget.
Create
We work with you to understand your customer profiles, demographics & geographic locations and your products, services and USPs. We build structured accounts to target these customers effectively with your messaging and targeting strategies.
Contact usManage
Effective management of paid search campaigns is key to getting the maximum return on ad spend (ROAS). Optimising bids, keywords, ad copy, ad extensions, match types and continuously expanding negative keyword lists.
Manage
Even a well set-up campaign needs regular maintenance & optimisation. Identifying unwanted search terms, ad copy that isn’t performing, keywords that aren’t converting, bids that are too low or too high etc. Our monthly paid search management service takes care of these tasks on your behalf.
Contact usExpand
Looking to take your paid search to the next level? We help to identify the most profitable ways to use your additional budget. Invest further in existing campaigns or introduce new advertising options such as remarketing lists for search (RLSA), similar audiences or Google Ads Customer Match
Expand
We help you with new campaigns, broadening geographical targeting, expanding keywords, modifying match types, creating new ad variations, audience & location bid adjustments, new ad extensions including call only ads, sitelinks, structured snippets, reviews, price and promotions.
Contact usShopping
Create and manage Google Shopping campaigns. We help set up your eCommerce feeds, create a Google Merchant Centre account and build a granular, optimised Google Ads Shopping campaign. Also available for Bing.
Shopping
Managing Shopping campaigns on Google and Bing requires time and expertise. Optimising the product feed, ad campaign & product group structure, bidding and most importantly negative keyword management at ad group, campaign and account levels.
Contact usTraining
If you are managing your paid search campaigns in-house then our one-to-one training courses are ideal to boost your knowledge and provide practical help to improve your campaigns.
Training
We support organisations who manage their Google Ads (AdWords) campaigns in-house. We provide one-to-one and small group training using your own account, campaigns and keywords. We provide training for beginner, intermediate and advanced Google Ads users.
Contact usReview
Managing your paid search campaigns in-house but would like a quarterly or annual review? As a certified Google partner we can help you identify areas for improvement and agree an action plan for implementation
Review
For clients who manage Google Ads in-house, we offer our regular review service. We review your campaign performance, identify areas for improvement and offer an insight into the latest updates and options that may be relevant for future campaigns.
Contact usWe manage paid search campaigns
for customers focused on:
Lead Generation
“We need the phone to start ringing”
“We need marketing to generate new leads”
“We don’t appear anywhere on Google”
These are typical comments from our first conversations with new clients.
If you want fast results, we will normally recommend paid search as the answer.
Brand Protection
Are your competitor ads appearing above your organic brand site listing?
We help clients run paid search brand protection campaigns. Depending on your sector and your competition, bidding on your own brand names can be a very effective way of stopping your competitors reaching out to your customers.
And of course, you can always consider bidding on your competitors brand terms!
eCommerce
We help clients who are 100% eCommerce retailers, but also those who wish to build up online sales alongside traditional sales models.
As well as traditional product sales, we also help clients selling training courses online and hotel & leisure bookings.
We work with our clients to manage ad campaigns for their online shops targeting consumers worldwide, UK-wide, regional or hyper-local.
Google Shopping provides online retailers with the opportunity to showcase their products directly in the search results of people looking for their products.
Google Search Ads offers the opportunity to show ads with pinpoint targeting of brands, product categories and specific products.
Frequently Asked Questions
It is easy to waste money on paid search campaigns. Google Ads is a powerful platform but default settings are almost always inappropriate for most advertisers. We are Google Certified Partners and have a great deal of experience in helping customers get the maximum return on ad spend.
For a managed Google Ads or Bing Ads campaign we will charge you a monthly management fee based on the complexity of the advertising account and the amount you are spending on ads. A Google Ads trial campaign can start from only £300.
We also provide Google Ads advice & consultancy for your in-house managed campaigns. Advice/consultancy starts from £85.
We provide outsourced management and consultancy services. We will create Google Ads and Bing Advertising accounts for you but you will pay your advertising fees directly to Google/Bing.
Yes, we provide one-to-one training and regular review services to help you and your team get the most from your campaigns.
Yes, we will find the best way to work with you. Typically, if you are spending less than £500 per month on ads we will recommend our training and advice services to help you make your campaigns more effective. If you are spending at least £500 per month on ads then you may be interested in our outsourced campaign management service.
From our base in Bury St Edmunds, we work with organisations predominantly in London and the East of England. We work across a wide-variety of industry sectors helping with lead generation, e-commerce and brand focused companies.
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