Paid Social Advertising
Benefit from huge reach and advanced targeting with social media advertising.
Reach customers on social platforms
using precision targeting
Social Media platforms offer unique targeting opportunities and a range of advertising formats.
Reach Your Customers
30% of all time people spend online is on social media so there is a huge opportunity to use social media advertising to get your brand proposition in front of customers
Precision Targeting
Leveraging the information users provide social media platforms, offers incredible targeting opportunities that simply can’t be achieved through traditional search and display advertising.
Multiple Platforms
Choose Meta (Facebook & Instagram), Twitter, LinkedIn or YouTube to reach different types of users with different ad formats depending on your campaign objectives.
Our Paid Social Advertising Services
Our Social Media advertising services are focused on Meta (Facebook & Instagram), YouTube, Twitter and LinkedIn.
Audit
For existing advertisers, we offer a comprehensive review and assessment of the effectiveness of your paid social activity. We provide you with an audit report with a list of recommended actions.
Audit
Do you know the results of your Facebook advertising? How many different people have you reached with your advert and how frequently have they seen your message? Compare Performance of Ads across News Feed, Stories, Instagram etc? We answer these questions and more and provide a list of recommended actions.
Contact usTrial
A short, tightly focused introduction to paid social advertising. We build and manage a small, low budget campaign, usually on Facebook, targeting a focused audience with adverts and demonstrate results within a 3-month timeframe.
Trial
This is a great way to test the water with Facebook advertising. We work with you to identify a target audience (or set up a retargeting audience of your recent website visitors). We set up a basic click to website campaign and track reach, frequency, click through rate, and activity/conversions from this audience.
Contact usCreate
For new advertisers, we plan and build new Social Media advertising campaigns to most effectively reach your target customers within your monthly advertising budget.
Create
We work with you to identify the best channels to reach your customers, select your target audiences, craft your ad messaging and create campaigns will full performance tracking.
Contact usManage
Ensure your paid ads continue to be effective – refresh campaigns, audiences, ad formats and more. Monthly reporting and insights.
Manage
Performance and results from campaigns are unlikely to remain static over time. We identify when campaigns have peaked and work with you to refresh. There are a large number of ad types, ad formats to test and new options being introduced all the time.
Contact usFacebook Ads can drive traffic to your website, generate leads, raise brand awareness, promote visits to your store or boost engagement on your Facebook page. Incredibly powerful targeting options available and ability to extend ads to Instagram.
Based on your objectives, we will recommend the best Facebook advertising approach to use. We will select target audiences, help you build a compelling message (imagery and text), build and launch your campaigns and track, report and optimise performance.
Contact usYouTube
Run overlay ads, in-display ads and in-stream (pre-roll) ads with targeting based on keyword, category, demographic and interest based. Video remarketing also available.
YouTube
Do you have video content that you can use to promote your organisation? In-stream video ads can be targeted to your potential customers on YouTube. We help you build your targeting audience and manage your video ad placements, companion banners and call to action overlays.
Contact usDrive traffic to your website through Promoted Posts or increase your Twitter followers through Promoted Accounts
Reach your potential customers on Twitter by targeting their specific interests, demographics or their Twitter activity. We help you set-up and run Twitter ad campaigns, identify audiences, define messaging and track performance.
Contact usReach your customers on the world’s largest professional network through sponsored content, inmail and ads.
We help you build LinkedIn advertising campaigns to reach your potential customers. LinkedIn offers unique targeting capabilities but requires careful planning and performance monitoring to ensure you achieve your advertising goals.
Contact usWe manage paid social advertising campaigns
for customers focused on:
eCommerce Sales
We work with online retailers to advertise their brand and products through social media channels.
Using Facebook to retarget website visitors who have visited a store, category or product page is a popular starting point.
We typically work with SMEs who recognise the potential opportunity for paid social but need help to make it happen and give the best chance of success.
Brand Awareness
We help our clients to use social advertising to build their brands online.
Our brand advertising clients have usually invested in social media activity, so we work alongside internal resources/teams or external social media agencies to ensure consistent messaging and scheduled campaigns.
Lead Generation
We help clients use paid social channels to increase traffic flowing from Facebook, Instagram, Twitter, LinkedIn and YouTube.
Some of our clients are very active on social media and we use ads to supplement the existing social media strategy. However, other clients have minimal social activity and wish to use click to website ads to quickly tap into the social opportunity, while they plan their overall social media investment.
The audience reach and targeting capabilities of Facebook and LinkedIn make them exciting opportunities to run alongside Google & Bing paid search ads.
Some of our clients have a multi-channel paid social media strategy, whereas with others we identify a single channel to focus efforts on.
Frequently Asked Questions
No. We only provide services in paid advertising on social media. However, we often work alongside in-house staff responsible for social media or with a dedicated social media agency to ensure consistent messaging and a cohesive social media strategy.
From our base in Bury St Edmunds, we work with organisations predominantly in London and the East of England. We work across a wide-variety of industry sectors helping with lead generation, e-commerce and brand focused companies. For small companies we may be able to set you up a low-cost trial paid social campaign, but most of our clients are SMEs who have a sufficient monthly ad budget to make our services cost-justifiable.
We provide outsourced management and consultancy services. We will create Facebook,Twitter, LinkedIn advertising accounts for you but you will pay your advertising fees directly to them. YouTube adverts are managed through the Google Ads service and again you will pay advertising fees direct to Google.
There is nothing wrong with boosting posts on Facebook. It is a quick and simple method to get your message in front of new users. However, if you are consistently spending money on advertising through boosted posts, you should definitely consider a broader Facebook advertising approach.
Yes, we will find the best way to work with you. Typically, if you are spending less than £500 per month on ads we will recommend our training and advice services to help you make your campaigns more effective. If you are spending at least £500 per month on ads then you may be interested in our outsourced campaign management service.
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