Display Advertising
Connect with your customers across the digital universe
Reach customers across the web in the
right place at the right time
Display advertising provides the opportunity to serve image and text adverts to people wherever they browse the web.
The Right People
Use Google’s advanced targeting options to reach customers in your demographic and geography who are in the market for your products and services. Use retargeting to serve ads to people who have previously visited your website.
The Right Place
Target websites and specific web pages based on keyword, topic or individually selected placement. With over 2 million websites in the Google Display Network (GDN) there is no shortage of placement opportunities.
The Right Time
Whether raising brand awareness early in the buying cycle or keeping your brand top of mind with retargeting ads, Display Ads can help you achieve your objectives.
Our Display Advertising Services
Peak Demand manages display advertising campaigns through the Google Display Network (GDN) which spans over 2 million websites and reaches over 90% of people on the internet.
Audit
For existing advertisers, we offer a review and assessment of the effectiveness of your Google Display Advertising campaigns.
Audit
Do you know the results of your display advertising? How many different people have you reached with your advert and how frequently have they seen your message? Compare Performance of each ad format across different placements and demographics. See which ads drive traffic and conversions.
Contact usTrial
A short, tightly focused introduction to display advertising. We build and manage a small, low budget campaign targeting by website content or interest / affinity and demonstrate results within a 3-month timeframe.
Trial
This is a great way to test the water with Google display advertising. We work with you to identify a target audience (or set up a retargeting audience of your recent website visitors). We use your ad creative to build a targeted campaign and track reach, frequency, click through rate, and activity/conversions from this audience.
Contact usCreate
For new advertisers, we plan and build new display advertising campaigns to most effectively reach your target customers within your monthly advertising budget.
Create
We work with you to identify the best mix of contextual, behavioural, demographic and geographic targeting, help you prepare your ad creative and build new campaigns will full performance tracking.
Contact usManage
Test & refine targeting and bids across keywords, topics, placements, interests and retargeting. Monthly reporting and insights.
Manage
Has the performance of a campaign dropped? Have we peaked on ad frequency? Should we test a new ad size or format? Can we layer our contextual and behavioural targeting? Can we run specific placement ads? These questions and answers are all part of our managed ad campaign service.
Contact usWe manage display advertising campaigns
for customers focused on:
eCommerce
We help our online retail clients use display advertising to increase sales.
Google’s in-market audiences are an exciting way to target customers who Google has identified as actively researching or comparing products in a particular category.
We help clients set up Dynamic Retargeting campaigns that serve personalised product ads to people who have recently visited their online store.
Lead Generation
We help our clients use display advertising for direct response.
Retargeting is an effective strategy for lead generation. Our client retargeting campaigns serve ads to people who have recently visited their sites – ensuring that their brand remains “top of mind” when customers are in the lead generation funnel.
Brand Awareness
We help clients to raise awareness of their brand with their target customers through Google display advertising.
The ability to reach a huge audience combined with the detailed placement & affinity targeting, is a compelling proposition for any brand.
We encourage our brand focused clients to integrate display into their multi-channel marketing mix. For example, a new product launch with consistent imagery and messaging running across print, search, social and display offers a persuasive route to reaching a desired “effective frequency”.
Brand campaigns can be big projects, but with Google budget management we can also run small, local display ad campaigns for short time periods.
We help our clients measure brand campaigns through reach & frequency reporting.
We use audience insights to report demographic, geographic and audience interests.
Frequently Asked Questions
Not at the current time. For our SME clients we find that the audience reach and targeting opportunities offered by the Google Display Network (GDN) are more than enough. However, we recognise the benefits of programmatic for larger advertisers and may add this to our range of services in the future.
No. If you have in-house creative skills we can provide you with the image specifications or alternatively we can provide you with local design agencies who can provide these cost-effectively.
From our base in Bury St Edmunds, we work with organisations predominantly in London and the East of England. We work across a wide-variety of industry sectors helping with lead generation, e-commerce and brand focused companies. For small companies we may be able to set you up a low-cost trial display advertising campaign, but most of our clients are SMEs who have a sufficient monthly ad budget to make our services cost-justifiable.
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