Digital Marketing Strategy
Plan and implement an integrated digital marketing strategy for your organisation using the most appropriate mix of inbound and outbound marketing tactics.
Be Found, Reach Out, Engage & Convert
The Cornerstones of a Digital Marketing Strategy
“What’s the use in measuring speed if you don’t go in the right direction” – Jeroen De Flander
Be Found
With inbound marketing, you seek to “be found” by your potential customers just as they are looking for the products or services you offer. SEO, Content Marketing, Digital PR, Social, Paid Search, Google Shopping are all routes to being found.
Reach Out
Find new customers across the web using the latest targeting techniques for paid display advertising, paid social advertising and YouTube advertising.
Engage & Convert
Promote and manage your brand online across social, search and display. Provide unique and compelling content., listen & gather feedback. Turn interest and engagement into new customers. Understand & optimise your funnel and key conversion points.
Our Digital Marketing Strategy Services
We provide practical, hands-on advice and guidance. Our clients have limited time and budgets. We work with you and your team on the services defined below to define a structure & plan that will deliver quick returns.
Audit
Review and assess the performance of an existing digital marketing strategy. Evaluate existing websites and digital marketing activity to identify quick wins and provide input to a new digital marketing strategy
Audit
Is your existing digital marketing activity working successfully? Are you spending money on “digital stuff”, but completely in the dark as to whether it is actually making a difference? A digital marketing audit is a great way to get the answers quickly.
Contact usPlanning & Delivery
Assess the digital opportunity and the competitive landscape. Identify the key opportunities and challenges. Determine which existing marketing activities to retain, optimise or replace. Evaluate internal and external options for delivery.
Planning & Delivery
How does your website and digital marketing activities shape up against your competitors? Can you make better use of your in-house marketing team? Do you need an external agency to help in some areas? We help you create a plan for short-term and long-term success.
Contact usData & GDPR
Collecting and utilising data effectively is key to marketing success. Ensuring important data is gathered and used correctly and in compliance with General Data Protection Regulations (GDPR).
Data & GDPR
The GDPR came into force in the UK on 25th May 2018 but compliance is an on-going activity and further changes are coming with the e-Privacy regulation. We can help you with digital compliance.
Contact usWebsite
Proposition, brand, user experience, speed, mobile, architecture, security, hosting – important elements of a website strategy. Prepare web agency requirements specification.
Website
By defining, in writing, your expectations for a new website (visual, content and technical) you will be able to approach potential web agencies with confidence. We can help you prepare a website requirements brief.
Contact usInbound Marketing
Ensure you are visible when people are looking for your products & services. Determine approach for SEO, Paid Search Advertising, Content Marketing and Social Media Marketing.
Inbound Marketing
With inbound marketing you get your prospects & customers to find you! Being successful with inbound requires hard work but can bring great rewards. We will help you build an actionable inbound marketing strategy.
Contact usOutbound Marketing
Reach out to new audiences with Paid Display Advertising, Paid Social Advertising, Video Advertising, Mobile Advertising, Retargeting & Email Marketing
Outbound Marketing
The internet offers a wide range of methods for you to reach potential customers. We can help you determine the pros & cons, costs and potential returns for your business of implementing an outbound marketing campaign.
Contact usConversion
Turn website traffic into customers. Review and test messaging, identify obstacles to conversion, add reassurance messaging – customer reviews and trustworthiness
Conversion
More leads? More sales? More sign-ups? More donations? Whatever the goal/purpose of your website is, we can help you achieve more!
Contact usInsights & Reporting
Understand the effectiveness of your strategy. What is working? What isn’t working? What opportunities are being missed? Define and measure KPIs – reports & dashboards.
Insights & Reporting
Digital marketing generates so much data it can often be difficult to see the wood for the trees. We can help you focus on key data, trends, comparisons and build & monitor digital KPIs.
Contact usWe help develop and implement digital marketing strategies
for customers focused on:
B2B & B2C
Increase the quantity of leads, sign-ups, bookings, applications, donations. Whatever your sector/industry we can help you build and implement an effective digital marketing strategy.
Brand Awareness
The web offers a great opportunity to increase brand awareness and engagement within your targeted segments.
eCommerce Sales
The web is a very crowded high-street. Yes, there are a lot of shoppers – but there are also a lot of shops.
How can you stand out?
How can you attract visitors to your store?
How do you convince them to buy?
Contact us to discuss how we can help.
Frequently Asked Questions
It depends on the scope and breadth of your existing digital marketing activities. Our digital audits typically start from £700. If you have only carried out a small amount of digital marketing we would recommend we review this as part of a new strategy rather than a separate audit.
No, we are a digital marketing consultancy. Our approach is not to “do your your digital marketing for you” but instead to work with you, your team and your external partners to help you be successful with your digital strategy. We can take ownership of digital marketing projects for you and take the lead in making it happen – but we need your team to be closely involved. We don’t require your team to be digital marketing experts. We will give practical guidance to make sure your investment of time is effective.
From our base in Bury St Edmunds, we work with organisations predominantly in London and the East of England. We work across a wide-variety of industry sectors helping with lead generation, e-commerce and brand focused companies.
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