Search Engine Optimisation
With Search Engine Optimisation (SEO) we seek to improve the visibility of your website in organic search results for relevant search queries. By increasing the number of relevant visitors we aim to increase the conversions leading to higher sales, new leads/enquiries and improved customer engagement.
Content
Does your site talk about the terms you want to be found for? Are your pages full of high quality, unique and useful content? Does your site layout and architecture make it clear what products and services are important to you?
Trust & Authority
Does Google think your site is trustworthy? Does it think you are an expert in your industry/sector or for the products and services you offer?
Technical
Can your website be crawled, indexed and understood by Google and other search engines? Do your webpages load quickly? Does your site work well on mobile devices?
Our SEO Services
We are an experienced UK SEO consultancy. We provide helpful, practical advice and solutions to improve your website for each of the key SEO factor areas.
Audit
A comprehensive website review and findings report with a recommended action plan.
Audit
We health-check the technical aspects of your site. We analyse the site’s internal architecture, content depth & quality and your approach to targeting the key terms you want to be found for. We look behind the scenes at your site strength vs your competitors. We present a full report & list recommended actions.
Contact usFoundation
We work with you to define audience/search term targeting, optimise page content & architecture, implement technical best practice. Action plan for on-going growth
Foundation
Ideal for sites which have not previously had any optimisation (or only limited optimisation), this monthly SEO service gets things progressed quickly. We identify quick wins, resolve technical issues and work with you to build a content improvement and basic outreach plan.
Contact usAccelerate
Accelerate traffic growth with on-site and off-site activity – working with you to maximise the benefits of existing marketing activity and helping you build your brand online
Accelerate
A monthly SEO plan for sites which already have the basics covered but now want to move to the next level. We build a schedule of technical, architecture, content and outreach activity for both your team and ourselves to work on.
Contact usMonitor
On-going site health check monitoring – tracking issues, Google Search Console and website traffic. Often combined with Insights & Reporting
Monitor
Ideal for clients who do not have the time or budget to invest in moving to the next level, but want us to keep monitoring for issues, resolve simple technical events that arise, watch for alerts or exceptions reported by Google, Bing or identified through traffic changes.
Contact usBuild
Targeting, architecture and technical consultancy as part of a new website design/build
Build
We work with you and your web agency to ensure SEO is at the heart of a new site design & build. Audience insight, keyword analysis, site architecture, speed, mobile, UX, content, meta-data, SEO framework best practice, testing and migration services.
Contact usMigrate
Technical support for site migrations – new website or move to a new domain
Migrate
Are you changing your domain name? Are you changing from HTTP to HTTPS? Do you have a brand new site? These scenarios are covered by our SEO Migrate service. We help you redirect your pages, retain your site’s trust & authority and advise Google & Bing of your site changes.
Contact usRecovery
Help diagnose and recover from a Google penalty, hacked site or sudden loss of traffic
Recovery
Have you had a sudden drop in traffic? We help you diagnose the cause – has your site been hacked? have you been affected by a change in Google’s algorithm or have you received a manual penalty? We help you resolve problems and return to full health.
Contact usLocal
Specialist service for businesses focused on a local area/geography and keen to get increased visibility in Google maps
Local
Are you a local retail or service business? Do you rely on traffic through the Google maps? We help you progress to rank in the “3 Pack” – the Google map listings shown in the universal search results. Google My Business, reviews, citations and NAP consistency are the key. Also covered are Bing Local Business listings.
Contact usWe help with Search Engine Optimisation Services
for customers focused on:
Lead Generation
We help clients in a variety of sectors to generate leads and new enquiries by appearing prominently in search results for important brand, product and service terms.
SEO is not for clients who demand instant results. But over time our clients see sustained and consistent growth in traffic from organic search delivering an on-going stream of leads.
Our clients range from local service providers to national brands. The scale and challenges of SEO varies with the size of a website and the level of competition, but the fundamentals of optimisation remain the same.
Local Focus
Companies focused on serving a local community have specific SEO requirements.
Typically, searches which Google and Bing detect as having local intent will show localised results including a map and local business listings.
- How do you get into these local listings?
- How do you build your local brand?
- How does a small local business compete with a major national chain?
We help you answer these questions and build your local search presence.
eCommerce Sales
The huge marketplace for online retailers is matched by the huge competition. How do you even get your site noticed?
Technical SEO is essential for eCommerce sites. We help you with content/product site architecture, product variants, out of stock items, faceted (filtered) navigation and more.
Product category pages are normally untapped potential with very little content. We help you build high-value product category pages.
Product detail pages are often copies of manufacturer listings (images and description) that are found exactly the same on dozens of other sites. We help you identify ways to personalise these and make your pages unique.
Brand pages present great SEO opportunity but are often missed or undervalued.
Product reviews, FAQs, Q&As and user generated content can turn a standard product page into SEO success.
Trust and authority underpin eCommerce SEO. If your site is competing with major brands can we identify niches or variations?
We help online retailers with all of these challenges and opportunities.
Frequently Asked Questions
Unfortunately not. Search Optimisation activity is a frustratingly slow process. Although it offers excellent mid-term / long-term benefits, if you are desperate for leads, enquiries, sales from your website then we recommend you consider our paid advertising services.
It would be great to promise you “a sprinkling of magic SEO dust” but the truth is that SEO success requires hard work and in-depth knowledge of Google’s expectations and requirements. Sometimes quick-wins can be identified but typically the process requires time investment from both the client and ourselves. Our managed SEO services start from £350+VAT per month.
No, we provide one-off services such as an SEO Audit as well as project based services. However, search optimisation activity does not offer instant results and many of our clients subscribe to the “small but often” approach to SEO, for which we provide a monthly retained service option.
Absolutely. We are able to provide backup to your internal team. You may require ad hoc expert advice, in-house SEO training or support. We can provide your team with the additional specialist skills required for your organisation whilst leaving the ownership and responsibility for SEO performance to your own expert team.
Please tell us about your website and SEO needs and we will be happy to give you some advice and make a recommendation for next steps and detail our services that may help.
No. Our approach is not to “do your SEO for you” but instead to work with you, your team and your external partners to help you be successful with your website optimisation. We can take ownership of the SEO project and take the lead on elements of it, such as technical SEO – but we need you to invest time in producing content and working on building your brand online. We will give practical guidance to make sure your investment of time is effective.
From our base in Bury St Edmunds, we work with organisations predominantly in London and the East of England. We work across a wide-variety of industry sectors helping with lead generation, e-commerce and brand focused companies.
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