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I am running traditional marketing campaigns but need help taking these campaigns online

Integrated Marketing   

Having integrated marketing communications across all channels (online and offline) is the goal that most organisations strive for.

The combined effect of your messaging across different media is greater than the sum of individual one-off media promotions.

 

 

If you simply copy offline material into an online format, you will miss out on the full impact you could achieve

The benefits of integrated marketing

Online marketing does not exist in isolation. Your marketing strategy should combine both your online and offline marketing plans, to deliver consistent and seamless communications across all channels.

Surveys have shown that combining print, events and online marketing is more effective than using any one type on its own, delivering a higher ROI. This is referred to as the cross-media multiplier effect.

The strengths of internet marketing

Internet marketing has unique characteristics that you can benefit from. If you simply copy offline material into an online format, you will miss out on the full impact you could achieve from aspects such as:

  • Interactivity & dialogue
  • Micro-targeting & personalisation
  • Pull marketing
  • Extended reach
  • Rapid testing & refinement

 

Did you know?

  1. After viewing an online banner advert that appealed to them, more people carry out a search on the brand than actually click on the advert
  2. Offline advertising increases the number of online searches for the brand
 
 

Taking offline campaigns online

As you start planning new campaigns you need to ensure that internet marketing is considered right at the outset. Making use of the internet will bring fresh ideas to your integrated marketing campaigns, and you can start at your own pace to test the waters.

Consider some of these common ways SMEs get started online:

  • Creating an e-newsletter for customers
  • Trialling Pay-Per-Click Advertising
  • Creating a Blog
  • Starting conversations using Social Media
  • Submitting or syndicating articles

 

I don't have a clue! I know I should be doing some online marketing but I've simply no idea where to start How can I get my business to appear on Google Maps? My company doesn't sell products online. Can I still benefit from online marketing? I'm planning to invest in a new website but I don't know what I need; who to design it; or how much it will cost I don't seem to get many enquiries from my website I want to get the top position on Google I'm spending money on internet marketing but I'm not really sure if it is working Should my business be on Facebook I am running traditional marketing campaigns but need help taking these campaigns online

Other common issues

We've identified a number of common issues faced by SMEs in relation to online marketing.

Click on the people to see their problem and our recommendations.

Please contact us to discuss the issues you are facing.

 

Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management           

Statistics: (1) Outsell, Inc (2) Harvest Digital