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Improve Google Rankings - I want to get the top position on Google

Getting to the top of Google   

You are right to aim high. Being top of Google's rankings is like having the prime location on the high street.

But obsessing about search engine rankings is often a false economy. As long as you are on the virtual high street, it is more important to provide a quality service to each of your new visitors than it is to worry about those who went next door.

 

With 90% of searches never going beyond the 1st page of results you have every incentive to improve Google rankings

Reaching the top of Google but for what keywords?

If your organisation has a unique name, or you have your own brand names, you may well already be top of Google.

The challenge comes when you want to get a prime location on a busier high street. One where you are competing for rankings for more popular amd generic searches.

Search Engine Optimisation starts with defining keywords. These are the words and phrases that people enter into the search engine for which you would like to appear top of the search results.

Keywords are likely to derive from your products, your services, your product categories, your values, your location, the business or social issues you address - and combinations of all of these.

Search Engine Optimisation (SEO)

SEO is a process to improve Google rankings (and other search engine rankings) in the organic search results. With Google, you cannot pay for position in the organic results.

With SEO you optimise for the keywords that are relevant and important to your organisation.

The main steps of optimisation to improve Google rankings are:

  • Ensuring your pages are in the Google index
  • Optimising on-page elements for your keywords
  • Building links from other relevant websites

 

Did you know?

  1. Researching products and services is the second most popular online activity among Brits with 75% of UK internet users doing so
  2. UK internet users now spend 64% more time using search engines (31 million hours per month in April 2010) than they did 3 years ago
 
 

Pay Per Click Marketing (PPC)

Another way to be prominent in the search engine results is through Pay Per Click Marketing.

PPC is about increasing visitors to your website through paid advertising that appears above and alongside the organic search results.

Pay Per Click Marketing (PPC)You target your adverts to appear only for your selected keywords.

The beauty of PPC is that you only pay when someone clicks on your advert and visits your site.

I don't have a clue! I know I should be doing some online marketing but I've simply no idea where to start How can I get my business to appear on Google Maps? My company doesn't sell products online. Can I still benefit from online marketing? I'm planning to invest in a new website but I don't know what I need; who to design it; or how much it will cost I don't seem to get many enquiries from my website I want to get the top position on Google I'm spending money on internet marketing but I'm not really sure if it is working Should my business be on Facebook I am running traditional marketing campaigns but need help taking these campaigns online

Other common issues

We've identified a number of common issues faced by SMEs in relation to online marketing.

Click on the people to see their problem and our recommendations.

Please contact us to discuss the issues you are facing.

 

Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management           

Search Engine statistics from Google Internet Stats