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01284 774870Peak Demand
CRM Strategy and Microsoft Dynamics CRM software from Peak Demand

eCommerce SEO

Peak Demand helps eCommerce retailers to maximise sales through effective SEO and PPC campaigns.

We provide specialist SEO advice and services for all eCommerce platforms, including free SEO platforms such as OpenCart SEO.

We help retailers who are building a new eCommerce store as well as those who wish to get more out of their existing store.

 

65% of UK shoppers say they have made a purchase online in the last 30 days

eCommerce SEO

eCommerce SEO applies the core principles of search engine optimisation to the specific needs of eCommerce stores.

Whether you have an existing store which isn't generating enough sales or you are preparing to launch a new store, we can help you with:

  • Optimised store structure/architecture
  • Keyword optimised product & category pages
  • Search Engine Friendly (SEF) URLs
  • Ensuring duplicate content is avoided
  • Content to target supporting keywords
  • Link building to increase store prominence

 

More than Products

Naturally we will help you to optimise your product pages for higher search engine rankings but with eCommerce SEO we also help you to gain visitors through other forms of keywords:

  • Product Names, Codes & SKUs
  • Product Categories & Brands
  • Business Categories
  • Geographic Qualifiers
  • Keyword Qualifiers - Cheap, Buy, Review etc.
  • Guides, How To & Tips

By designing site, architecture, navigation and content with a broad range of keywords in mind we can help you gain even more customers.

Did you know?

  1. 98% of UK shoppers have made a purchase online
  2. 40% of UK consumers shop online at least once a week
  3. UK e-retail market forecast to be worth £69bn in 2011
 
 

Optimising for Google Shopping Results

Google search results for product related searches will often include Google Shopping Results.

Optimising for Google Shopping ResultsGiven their prominence most retailers will want to be included, but to appear in the shopping results you must regularly submit a file of your products and prices to Google.

We will help you set-up your XML feed, ensure you have the required product data elements and have optimised the data elements in your store to get the best results from Google Shopping.

eCommerce PPC Campaigns

To complement your SEO project, many eCommerce retailers will look to pay per click advertising campaigns in order to gain increased visibility in search engine results.

As product related adverts are often very competitive it is essential to have a well structured, well managed PPC campaign.

As a Google AWords Certified Partner we can help you to set-up and run AdWords eCommerce campaigns that lead to increased sales and new customers.

We use Google Analytics to track eCommerce product performance & sales performance to optimise campaigns around products & keywords that deliver the best return on investment.

We work with a wide range of eCommerce platforms.

OpenCart
We have particular expertise with
OpenCart SEO

 
 

Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management           

All Statistics are from 2011 - sources: Pitney Bowes, Reevoo & IMRG