Digital Marketing Powers Training Course Bookings Growth
Founded in 1990, The Beauty Academy is the largest independent provider of beauty training courses in the UK.
With 9 dedicated training centres and over 100 different courses available, The Beauty Academy has become the training provider of choice for students setting out on a career in beauty therapy and for experienced therapists expanding their skills and range of services.
Choosing a Local Partner
The Beauty Academy has long recognised the value and importance of being prominent in Google search results and has invested in Google AdWords paid search for over 10 years.
In 2014, Terry Hadley, Director of The Beauty Academy, decided to find a Google certified partner local to the company’s headquarters in Cambridge.
Terry says: “We had previously worked with a number of large agencies, but felt it was important to have a local partner, someone we could meet with regularly face-to-face.
We met Blaine from Peak Demand and were impressed with his expertise in search engine marketing and his personal approach – taking time to understand our business and our values.”
Increased Traffic & Conversions
Terry says: “Peak Demand soon optimised our Google ad campaigns making full use of the latest features. They also provided a detailed SEO Audit setting out a plan of action to help us improve keyword rankings and increase website traffic.”
For each of the last 3 years we have grown our website traffic and online conversions. We’ve also expanded our brand reach using retargeting, display advertising, paid social advertising.
We work closely with Blaine launching new campaigns, adapting our messaging and making use of the latest digital innovations.”
New Website Launch & Migration
Terry continues: “Earlier this year we recognised the need to replace our existing website with a modern site optimised for mobile. Blaine helped us to document our requirements, find and evaluate a new web agency and ensure that the new site was built with a solid SEO architecture.
Blaine worked closely with our web agency to ensure we had a seamless migration. Since the launch we’ve seen further website traffic growth and a significant increase in our online bookings.”
With CRO, we seek to increase sales and leads from your website by testing & optimising usability, content and user experience elements that lead to conversion actions
Digital Marketing Strategy
Plan and implement an integrated digital marketing strategy using the appropriate mix of inbound and outbound marketing tactics
Connect with your customers across the digital universe
Insights and Reporting
Tracking, measuring & learning from website activity is a vital component of digital marketing
Known as Pay Per Click (PPC) it is the starting point for most digital advertising campaigns. Paid Search is an effective and proven way to guide relevant visitors to your site.
Benefit from huge reach and advanced targeting with social media advertising.
Improve the visibility of your website in organic search results for relevant search queries.