Innovative Digital Marketing Strategy Plays Key Role In Growth of Business
A huge increase in website traffic, enhanced content to ensure high online visibility and strategic advice on all elements of digital marketing have contributed to significant company growth for Suffolk-based company, Portable Space.
Offering a range of portable solutions – from shipping containers to modular buildings for a range of sectors including education, construction, renewables and self-storage – the company needed to optimise its presence to customers throughout the UK and overseas and appointed Peak Demand to help.
Mark Black, Managing Director of Portable Space said: “The first thing Blaine Peakall suggested doing was a comprehensive SEO Audit to see how our site was performing and to identify any issues that were holding us back in Google search results.
“A number of challenges emerged with architecture, technical and content issues which have now been resolved through Peak Demand working with our web agency on the technical side and with our in-house team to resolve site architecture and content issues.”
The company was encouraged to introduce Google Shopping Advertising which has proved very successful in achieving more prominent visibility and driving traffic to the website, as well as extending this to the Microsoft Bing platform. Social media activity and profile was also scrutinised with the result that retargeted paid advertising was introduced on Facebook.
A Strategic Partner
Over the last four years, Peak Demand has formed a close working relationship with the Portable Space team, providing strategic advice across all elements of digital marketing including SEO, digital advertising, eBay marketing, email marketing, collecting independent reviews and core website and web agency management.
Mark Black concludes: “There is no doubt that Peak Demand has been a strategic partner, giving us a competitive edge with its digital marketing advice and enhancing our visibility – organic search traffic to our website has increased by 850% over this period.
“This has helped us to grow our business, both in terms of the number of staff which now totals 30 and our turnover which saw an increase of 31% during 2016. Last year we were also included in the Future50, as one of the most innovative companies in Norfolk and Suffolk.”
Digital Marketing Strategy
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Tracking, measuring & learning from website activity is a vital component of digital marketing
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