Digital Marketing Case Study – Suffolk based Master Farm | Peak Demand

Suffolk company has success in search for a proactive digital marketing agency

Finding an experienced digital marketing consultancy to help promote its agricultural machinery business across the UK and worldwide – and crucially to understand its business and the sector it operates in – were the most important criteria for Suffolk based Master Farm Services when it selected Peak Demand two years ago.

A Long-Term Working Relationship

With 90% of the business selling to farmers and 10% to horticulture, Master Farm Services were looking for a long-term working relationship with an agency that could organise online marketing campaigns that would reach its customers across the globe.

Garry Ingram is Managing Director of the family-run company which was set up by his father Walter over 50 years ago. Located in Bures, Suffolk, it employs 13 people and specialises in grain dryers, groundcare equipment and tractor parts and engines.

 

A Proactive Approach

Garry says: “We were looking for a new agency and, preferably a local one, when I found Peak Demand on the web. I met up with Blaine Peakall and was impressed by him taking the time to really understand what we do – and what we needed in terms of promoting our products to our marketplace in a targeted way.

“He suggested we use its Paid Search service and run some Google AdWords campaigns which would be monitored and analysed to assess their effectiveness. This is precisely what we have done and it has been very successful.

“As ours is a seasonaI business, with 80% of our revenue between March and June, it is important that we can adapt our level of advertising according to the weather and make adjustments quickly.

“What I particularly like about working with Blaine is his proactive approach to our business. He not only monitors and measures our current activities and produces regular reports but also thinks of fresh ideas for us to try. As a certified Google partner, he really has his finger on the pulse and we have an enjoyable and productive working relationship, with face-to-face meetings and regular update calls.

“This means is that I can focus on my side of the business, confident in the knowledge that our digital marketing strategy is in very safe hands, we are not missing out on current opportunities and our targeted campaigns are reaching our potential customers.”

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Services used

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Digital Marketing Strategy

Plan and implement an integrated digital marketing strategy using the appropriate mix of inbound and outbound marketing tactics

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Display Advertising

Connect with your customers across the digital universe

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Insights and Reporting

Tracking, measuring & learning from website activity is a vital component of digital marketing

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Paid Search

Known as Pay Per Click (PPC) it is the starting point for most digital advertising campaigns. Paid Search is an effective and proven way to guide relevant visitors to your site.

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Paid Social

Benefit from huge reach and advanced targeting with social media advertising.

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