Website Optimisation
Peak Demand helps organisations ensure their website is optimised to achieve defined goals and objectives.
We help to increase visitors through search (SEO and PPC) and improve your conversion rates.
From our base in Suffolk, we work mainly with SMEs in the East of England.
Website Optimisation is the process of ensuring you have the maximum chance of achieving conversions
What is Website Optimisation?
Every website should have a purpose.
For many organisations, the purpose of their website is to persuade a visitor to take one or more actions on the website. The completion of a desired action is called a conversion, and they take many forms depending on the nature of the organisation.
For some organisations a conversion is a product sale; for charities, it may be receiving a donation or generating new supporters; and for many B2B organisations it is receiving a lead or enquiry.
Website optimisation is the process of ensuring you have the maximum chance of achieving conversions.
Benefits of Website Optimisation
Two of the most common internet marketing objectives are:
- Increasing visitors to your website (building traffic)
- Improving your visitor conversion rate (website optimisation)
For organisations seeking to generate demand, you need the two to work together.
In many cases your website needs to be optimised in order to be successful with traffic building activities, e.g. unique and interesting content (for SEO), relevant content (for PPC), well-designed landing pages (for PPC and Email Marketing).
Improving Conversion
- Visitor journey analysis
- Copy optimisation
- Form optimisation
- Site surveys
- Customer feedback
- A/B testing
- Basket abandonment analysis
- User testing
- Segmentation
- Event-triggered emails
- Usabilty Reviews
- Multivariate testing
Customers & Analytics
With optimisation we focus on two fundamentals:
- Understanding your target customer groups
- Analysing website visitor behaviour
Using Google Analytics we can see exactly how your website is being used: visitor numbers, pages viewed, entrance pages, exit pages, page navigation, traffic sources, visit durations and a great deal more.
We are Google Analytics experts and we cannot recommend it highly enough to SMEs. It also happens to be free!
We also implement on-site surveys to understand whether your site is delivering on the needs and expectations of your visitors.
What does Optimisation involve?
Many websites never had a purpose - and many that started out with one have somehow lost their way. Our work in optimisation is to ensure every website has an unmistakeable purpose.
This involves a wide-ranging review, including site design, content strategy, user experience, landing page design, copywriting and thorough testing.
For some organisations, website optimisation means a small amount of fine-tuning and A/B testing, for others it means a complete site re-design. Rest assured we will only ever make recommendations that are affordable and at the right scale for your business.
If you have retained website designers we will work closely with them throughout the process. Alternatively, we can introduce experienced web designers to implement our optimisation proposals.
