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Should my business be on Facebook

Facebook for Business   

75% of people in the UK who have an internet connection also have a Facebook profile. That's over 30 million people. Half of them login to Facebook every day.

There are over 165 million public blogs, and Twitter, the microblogging service, has 190 million users generating 65 million tweets per day.

But is social media relevant to your business?


Using social media to broadcast your latest corporate announcement is not the way to achieve social media success

What is Social Media?

Social Media is about people having conversations online. It is online media that is based on:

  • Connected Communities
  • Participation
  • Openness
  • Conversation

This includes social networks, online communities, blogs, wikis or any other collaborative media.

Being able to have conversations with your customers and prospects online is an incredible opportunity. You can be in the place where your customers are and engage in one-to-one dialogue with them.

Is Facebook for Business?

Yes! You need to be active wherever your customers are.

If you are a B2C organisation your customers are almost certainly on Facebook - so don't delay in joining them.

Many B2B organisations are already active and successful on Facebook, but don't just assume that your customers are ready to engage with you in this way. You will also need to consider other networks such as Twitter and LinkedIn.

A word of warning: marketing in social media is about holding conversations. It most definitely isn't about traditional marketing "push" messages. Attempting to use social media just to broadcast your latest corporate announcement is not the way to achieve social media success. In fact it could seriously backfire on you.

How we can support you

  • Social media planning
  • Monitoring social media
  • Social media tools
  • Starting a blog
  • Measuring social media
  • Social media advertising

Facebook for Business Advertising

Facebook paid advertising offers unrivalled targeting options: by location, demographics, hobbies & interests, education and even workplace.

You can run ads to build traffic to your own website but most ads are run to promote your organisation's Facebook page. Ads can have social context, e.g. like ads, polling ads, event ads, sampling ads.

If Facebook paid advertising is not in your internet marketing budget this year, don't worry. It is also possible to promote your organisation on Facebook without any advertising costs. To do that, create a page for your organisation and encourage people to like your brand and to act as your brand advocates.


I don't have a clue! I know I should be doing some online marketing but I've simply no idea where to start How can I get my business to appear on Google Maps? My company doesn't sell products online. Can I still benefit from online marketing? I'm planning to invest in a new website but I don't know what I need; who to design it; or how much it will cost I don't seem to get many enquiries from my website I want to get the top position on Google I'm spending money on internet marketing but I'm not really sure if it is working Should my business be on Facebook I am running traditional marketing campaigns but need help taking these campaigns online

Other common issues

We've identified a number of common issues faced by SMEs in relation to online marketing.

Click on the people to see their problem and our recommendations.

Please contact us to discuss the issues you are facing.


Internet Marketing Strategy, Search Engine Optimisation, Pay Per Click Advertising, Local SEO, eCommerce SEO, Conversion Rate Optimisation, Website Management           

Social Media statistics from Google Internet Stats