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Facebook advertising targeting options

The Facebook advertising platform differs from keyword based advertising, such as Google Adwords. Advertising on Facebook is user-profile targeted. As per my example of how many Manchester United fans actually live in Manchester?, the Facebook user-profile targeting options go beyond standard demographics. They allow you to┬átarget adverts┬ábased on the profile data entered by Facebook users. … Read more

According to Facebook, 170,360 Manchester Utd fans live in Manchester, which represents 17.5% of all Man Utd fans in the UK, but only 1.7% of the 10 million Man Utd fans worldwide. The map below compares the UK and worldwide fan base of Manchester United to those of the Championship clubs in my region, Ipswich … Read more