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Product Listing Ads – Introduction & FAQs

This article provides an introduction to Google Product Listing Adverts and an overview of how to set up Product Listing Ads for your online store. What are Product Listing Ads? Product Listing Ads (PLAs) are the images that appear as sponsored listings in Google search results. You will also see them under the Shopping tab … Read more

Using the Display URL to enhance your Google AdWords adverts

Creating a compelling Google AdWords advert in just 95 characters can be a real challenge. You’ve identified your keyword, proposition, features, benefits, USPs & call to action but squeezing them into a 25 character headline + two 35 character description lines can be almost impossible. However, one area that is often overlooked when facing this … Read more

Google AdWords Enhanced Campaigns

Google AdWords Enhanced Campaigns Google has recently announced the launch of Google AdWords Enhanced Campaigns. Next time you login to your Google AdWords account and check on a campaign you can expect to see a message from Google “This campaign will be upgraded to an enhanced campaign in a few months. Or you can upgrade … Read more

Peak Demand awarded Google AdWords Certified Partner status

Suffolk based Search Engine Marketing Consultancy, Peak Demand, is pleased to announce that it has been awarded Google AdWords Certified Partner status. To qualify as a Certified Partner Peak Demand has demonstrated its expertise and experience in managing Google AdWords Pay Per Click Advertising campaigns. To acheive this status Peak Demand has passed AdWords exams and demonstrated practical … Read more