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Why is my bounce rate so high?

Google defines bounce rate as: “The percentage of visits in which users view only a single page of your site” Using the new 2014 Google Analytics terminology this should be updated to: “The percentage of sessions in which users view only a single page of your site” Actually this definition isn’t 100% accurate as you can read … Read more

Did Santa come down the chimney? A festive introduction to Google Analytics

The presents are under the tree. The stockings are overflowing. Santa has been! But how did he get in? How long did he stay? How did he get out? Did Santa come down the chimney? How is it possible to know the movement of something we didn’t actually see? As a website owner you have the same challenge … Read more