01284 774870Peak Demand

Both Google AdWords and Facebook offer the opportunity to upload customer data to use for advert targeting. The platforms attempt to match your customer data to data it holds on its users to achieve an ‘audience’ available for use in targeting. The most common data uploaded is email addresses which is self-explanatory, but Facebook offers … Read more


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Facebook advertising targeting options

The Facebook advertising platform differs from keyword based advertising, such as Google Adwords. Advertising on Facebook is user-profile targeted. As per my example of how many Manchester United fans actually live in Manchester?, the Facebook user-profile targeting options go beyond standard demographics. They allow you to┬átarget adverts┬ábased on the profile data entered by Facebook users. … Read more

According to Facebook, 170,360 Manchester Utd fans live in Manchester, which represents 17.5% of all Man Utd fans in the UK, but only 1.7% of the 10 million Man Utd fans worldwide. The map below compares the UK and worldwide fan base of Manchester United to those of the Championship clubs in my region, Ipswich … Read more