01284 774870Peak Demand
Avoid ‘Target & Bid’ trouble in AdWords Editor

The AdWords Editor can be a huge time-saver for managing AdWords accounts. Although the standard AdWords interface introduced basic copy/paste in late 2013 it doesn’t provide the same level of flexibility and speed provided by the AdWords Editor. However, one area to be very careful with in the Editor is copying and pasting audiences linked to … Read more

Peak Demand awarded Google Partner status

In November 2013, Google introduced a new Google Partner programme focusing on promoting Google AdWords Partners that have consistently demonstrated best practices, expertise, qualifications and management of AdWords accounts. As a Google AdWords certified partner since 2011, Peak Demand is delighted to have been awarded Google Partner status with immediate effect from the new programme. View details of Peak Demand … Read more

Google removes manual payment option from AdWords. How to control AdWords spend

Manual Payment Option Removed Last month we discovered that Google had removed the option for new UK AdWords clients to pay for ad clicks using the manual payment option (prepay). This option allowed advertisers to pre-fund their account with a fixed sum of their own choice (normally from a credit card). When funds in the account ran out ads … Read more

Product Listing Ads – Introduction & FAQs

This article provides an introduction to Google Product Listing Adverts and an overview of how to set up Product Listing Ads for your online store. What are Product Listing Ads? Product Listing Ads (PLAs) are the images that appear as sponsored listings in Google search results. You will also see them under the Shopping tab … Read more

Using the Display URL to enhance your Google AdWords adverts

Creating a compelling Google AdWords advert in just 95 characters can be a real challenge. You’ve identified your keyword, proposition, features, benefits, USPs & call to action but squeezing them into a 25 character headline + two 35 character description lines can be almost impossible. However, one area that is often overlooked when facing this … Read more